What even is it?
There are still a lot of ridiculous expectations placed on Public Relations Agencies in Australia. The reason for this - a lot of people don't understand the true value of the practice or what it's really about.
We make it our business to educate our partners from the onset. We will never over-promise and under-deliver. We do the complete opposite - but we manage those expectations from the beginning.
We call on our relationships with media, other brands and influencers in your industry to generate real conversations and news. We tell you when you're being delusional, when something isn't newsworthy and what you need to do to make it newsworthy.
We present strategies that promise the most momentum not only through media conversations, but conversations that link into digital, social and direct marketing. Momentum is key - watch the banter begin!