THIS ONE IS SIMPLE TO UNDERSTAND.
If you want to be a brand that commands attention, don't be frightened by the attention.
We work with brands and get under their skin. We personify them and see how they act under pressure. We see how they act to pop culture, trends and innovation. Based on these reactions, we craft plans that are true to the brand and allow them to make noise where they traditionally wouldn't.
"I've always depended on the kindness of strangers..." - Blanche DuBois, A Street Car Named Desire.
It's easy to have conversations with people you know - we're referring to your target market... but what about the kindness of strangers? The new generation you know nothing about yet? They're heavily influenced by pop culture, trends and innovation. You need to be the kind stranger that makes the first move... give them your attention!